Diipa Büller-Khosla

Not just any other red for the season…this is a little something more 🍒 There are so many beautiful reds to reach for this festive season, but we wanted ours to be about more than just the colour. Meet Cherry Cola Dewy Lip Treatment, a juicy, buildable cherry-red tint that brings together the best of both worlds: my favourite statement shade and a formula that cares for your lips ❤️ With our signature peptides, vegan ghee, shea butter and hyaluronic acid, it will nourish, hydrate and leave your lips feeling soft and comfortable. For every Diwali dinner, Christmas party, girls night out and everything in between. A red you’ll keep coming back to, and honestly, my favourite shade we’ve done yet 💋 Get yours on indewild.com, globally!

Soft, powdery iris, delicate violet and warm vanilla.✨ Inspired by the magical moment when day turns into night, L’Heure Bleue by @guerlain captures the beauty of twilight. Such a lovely evening celebrating this iconic fragrance in Dubai. 💙 Available on @mynykaa 🙏🏽 #GuerlainFragrance #LHeureBleue #GuerlainLover #BlueHour

Obsessed with our Sleek Back Set for garba season 💋 Slick your hair back, recreate the ones in your gallery and dance alll night long without any flyaways with our @indewild Champi Sleek Stick & this handy little brush inside ✨ Get it as your last minute fix, only on @letsblinkit 🥰

just two Virgos in a tub 🫧 all things clarifying with @rida.tharanaa 🩶

& SCENE! A clean scalp starts with a good cleanse with the Clarifying & Detox Shampoo 🫧🚿 Take it from @diipakhosla & @rida.tharanaa 🩶

Your weekly scalp reset is here 🩶 Introducing the CLARIFYING & DETOX SHAMPOO - a deep cleanse that clears away oil, product buildup, pollution & hard-water deposits for fresh, clean roots 🚿 🫧 Powered by 13+ scalp-first actives, microbiome-supporting ingredients, and Ayurvedic botanicals 🫧 Deeply cleanses and exfoliates the scalp without stripping it 🫧 96 hours of oil control in just one wash* Use as a weekly treatment and follow up with the Bond Repair Conditioner for restored nourishment 🧈 Shop exclusively at @mynykaa 🛒

Meet the reset your scalp’s been missing : the Champi Clarifying & Detox Shampoo 🫧🩶 Between styling products, dry shampoo, pollution, excess oil and even hard water, there’s a LOT that can build up on your scalp over time. Soo, we created an extra step over the last 18 months: a proper weekly reset that deeply cleanses without leaving your scalp feeling stripped 🚿 What’s to love: 🫧 Powered by 13+ scalp-first actives, microbiome-supporting ingredients, and Ayurvedic botanicals 🫧 Deeply cleanses and gently exfoliates the scalp without drying or stripping it 🫧 96 hours of oil control in just one wash* 🫧 Made for oily scalps, dry flakes, irritation and for everyone who needs a thorough scalp cleanse 🫧 Sulphate-free & 93% natural Use 1x/week as a weekly treatment and follow up with the Bond Repair Conditioner and 2x/week if your scalp gets oily quickly or is buildup-prone 🛁 Now live in India on indewild.com & exclusively at @mynykaa 🛒

4 beautiful days at @thenestbyoleanderfarms with the @indewild team 🤍 A little change of scenery, a few days of working away from Mumbai, and the loveliest time slowing down, creating, and being together. 🌿✨

8 years and a lifetime to go ❤️

8 years later, we’re still learning…and I think that’s the whole point. Happy Anniversary my @olegbuller ❤️

I hope this type of love hits you like a truck 🥹

momi really said copy paste 🪭

thoughts become things ❤️

A little mixtape of thoughts, places, colours and everything in between. Many ways. One Original. Always in my @levis_in ❤️

Bloopers with @thedinomorea 🤪

A ritual that’ll never go out of style, brought to life in Mumbai 🥰🌼 Space partner : @g5a.culture | Hospitality partner : @port_bombay

Office takeover ft. our new interim CEO @thedinomorea (everyone’s safe - except Oleg) 🤣😅

we just took merch to another level!! 🥰⭐️ meet the @indewild dollies - 3 colorways, 1 blind box, and absolutely no idea which little one you’ll get 🪽 get one for free if you shop above for ₹1,999 / $49 / £49+ during the birthday sale 💗

grateful grateful grateful ❤️ Thank you @gallery_maxima & @aykabyavantica for making this so special 🥹

virgomaxxxing ♍️ birthdaymaxxxing 🎂 & diipamaxxxing 🎀 This year is all about staying wild at heart & remembering growing up is no excuse to give up on the things that make your inner child happy 🤍 And because you CAN have your cake and eat it too…everything @indewild is 29% off on the 29th! (and bonus: my favourite party favours ever as freebies) Sooo much to celebrate, so much to be grateful for, counting every single blessing twice today 🌟

summer isn’t over yet 💛

What a homecoming!! Celebrating @indewild’s Sephora US launch with the people that made it all possible… YOU, the indē wild community🤍 Dressed in the coolest blouse by @itrhofficial & @misho_designs jewelry 🪩 Thank you @flint.dining for hosting & feeding us 🍕 & @strangerandsons for the best drinks 🍹

nothing says summer like my @indewild goodies 🌴 everything is upto 35% off sitewide until May 8! 💝

On the morning of Indē Wild’s(@indewild) hard launch at Sephora(@sephora) in New York City, Diipa Büller-Khosla(@diipakhosla) is in transit. She’s on the train, headed to one of the retailer’s outposts to see that everything is in order. En route, she does a quick touch-up, running us through the travel essentials she always keeps on hand as the train rattles through the city. At the link in bio, Khosla reflects on the relentless pace of the trip, her favourite moments, and what the milestone means for the four-year-old beauty brand she built from her dining table.

From her homemade recipe to Sephora shelves 🥹

My mom created the @indewild Champi Hair Oil in its rawest form 40 years ago, in an old Horlicks bottle. As you might know, we took that recipe and the ritual of champi (Indian head massage) and transformed it into a clinically proven formula that’s been awarded the Best Hair Oil, in a country of hair oiling! If that’s not proof enough - her hair should be 😉 This baby (and everything else) is up to 35% off for indē wild’s annual Summer Sale. Shop now, we’re live globally 💝🌴

We always joke about how our upbringings couldn’t be more different and somehow life still brought us to the exact same place, at the exact same time ✨

@indewild is officially at @sephora!!! 🥹 this is a dream come true - celebrating something that has been on our “roadmap” for so long felt UNREAL!! such a surreal moment. something we’ve been quietly working toward for so long is finally here 🥹 so grateful for this journey, the highs, the doubts, all of it. doing this with you makes it everything @olegbuller 🫶🏽 couldn’t have done any of it without you and the people who’ve held me through it all 💛💛💛

@indewild x @sephora from day to night 💛✨ Celebrated from breakfast to dinner with the loveliest people talking all things ritual & Ayurveda 🌱

WHAT A DAY!! Still recovering (in the best way) from the beautiful madness at @sephora Fifth Ave 🤯 New York, you showed up with so much love and energy it felt unreal - a city so new to us, but somehow it felt like home for a moment and we felt it all. We can’t wait to be back. THANK YOU NYC, champi is now yours 🥰🫶🏽

A very special night in NYC 💛✨ Thank you @austinadvisorygroup for your warmth and for bringing everyone together to celebrate our US milestone 🫶🏽

5000+ people, thousands of hugs and sold out @indewild at @sephora 5th ave! 🇺🇸 Thank you New York for all the love, energy & support! Love y’all 💛💛💛

India to the world, and today at @sephora 5th Ave, NYC 🥹🇺🇸 There was a buzzing energy in the air today, nothing like we could’ve imagined!! Grateful to each one of you who showed up, cheered us on, and believed in the vision. & YES, WE SOLD OUT!! 💸 for those who weren’t able to purchase, go find us online. We feel so loved and we’ll be back for you 🤎

Our biggest @indewild pop-up yet to celebrate the @sephora launch 🥰🤍 See you there!📍Sephora 5th Avenue, April 9, 2 pm onwards

I’ve tried enough to know what works for my hair… and what doesn’t. And the biggest lesson is that not everything is worth the time (or the damage). Sunday Champis fixed my hair and The Philips One Stroke Straightener makes sure it stays that way. @philipsindia #PhilipsRory, #StraightInOneStroke, #SalonAtHome, #DesignedforIndianhair

Lived out all my girly sleepover, pink room dreams with this one! Meet our newest (and most requested) baby: the Sweet Treat DLT 🎀🫦 She’s everything you love about the OG, just her softer, more romantic sister. An ode to unabashed femininity: soft on the surface, but built to perform. Skincare-first, as always but now with a dreamy pink tint 💗 Had to do it with my girl @banitasandhu of course 🫶🏽 she embodies that energy - feminine, effortless, and completely her own. We all deserve a little sweet treat…yours is now live on the indē wild website! x

There’s just something about Indian craftsmanship up close 🪷 It’s been 3 days since the show, and I don’t think I’m ever getting over this necklace, it’s a true work of art. The level of detail is unmatched...but what else would we expect from @amitaggarwalofficial x Indriya Jewels at LFW? #IndriyaJewellery #AdityaBirlaJewellery #lakmēfashionweek #amitaggarwal

There’s always room for dessert. Introducing the Sweet Treat Dewy Lip Treatment, the newest & sweetest addition to our lineup! 🫦💗 Our DLTs have always been for the baddies - this one is for all our soft girls 🧁 It’s the same formula you love, bottled into a sweet sugar rush. Why you’ll love it : 🎀 A sheer baby pink with hydration at its core 🎀 A sweet indulgent vanilla scent 🎀 Soft, tinted lips that look naturally juicy 🎀 Formulated with 8+ actives and barrier-loving peptides Now available to shop globally 🍬 Go treat yourself!

Banita Sandhu and Diipa Büller-Khosla star as the faces of our next sweet obsession 🫦🍬 Landing tomorrow (25/03) globally 🎬

When time-honored Indian rituals meet modern chemistry 🤝🏽 shop indē wild in store starting tomorrow 3/13.

From date nights to party nights, @inka.experience is my go-to on weekends 🪭🤍

This Women’s Day, we’re celebrating women who refuse to be put in boxes. Diipa Büller-Khosla (@diipakhosla) isn’t buying the narrative that women must compromise. “We put each other in boxes like ‘founder, creator or mother’ like you’re only allowed to pick one, but I really believe that if you give yourself grace, you can have it all. It’s not about perfect balance; it’s about choices and integrating all those versions of yourself with each other,” she shares. Wardrobe Partner: Vero Moda @veromodaindia Editor: Analita Seth (@analitaseth) Photographer: Gourab Ganguli (@gourabganguli) Fashion Editor: Neelangana Vasudeva (@neelangana) Produced by: Chirrag Guha (@guha.archie) Interviewed by: Tanzim Pardiwala (@pepper_tan) Junior Stylist: Karnika Kabra (@karnika_kabra) Makeup: Suprabha Jadhav (@suprabha_jadhav) Hair by: Rakshanda Irani (@rakshandairanimakeupandhair) Art and Props: Sayali Chavan (@sayali_1693) Artist Reputation Management: @dreamnhustlemedia On Diipa: Bangles from @radhikaagrawalstudio @Zohra_india @hertreasure.in, earrings from @swarovski, sunglasses from @luxottica [Diipa Büller-Khosla, inde Wild, Women Empowerment, Founder Diaries, Cover Star, March 2026]

This Women’s Day, we celebrate the women who don’t follow trends, they define them. Women who dress with purpose, lead with clarity, and move the world forward. Diipa Büller-Khosla (@diipakhosla) a global force in her own right, continues to reshape the wellness and beauty landscape with Inde Wild ( @indewild), blending influence with intention, tradition, and impact. Parul Gulati (@gulati06) balances being a familiar face on screen to a ‘malkin’ in command with Nish Hair (@nishhair) , proving that leadership today is self-made. Tanya Ghavri (@tanghavri) embodies the modern stylist that blends creativity and strategy at The Dhoom Dhaam Company (@dhoomdhaamweddings) curating powerful fashion narratives while commanding her space in the industry. Meet The New Authority. Wardrobe Partner: Vero Moda @veromodaindia Editor: Analita Seth (@analitaseth) Photographer: Gourab Ganguli (@gourabganguli) Fashion Editor: Neelangana Vasudeva (@neelangana) Produced by: Chirrag Guha (@guha.archie) Junior Stylist: Karnika Kabra (@karnika_kabra ) Diipa HMU: Suprabha Jadhav (@suprabha_jadhav) and Rakshanda Irani (@rakshandairanimakeupandhair) Parul HMU: Taskeen Chunawala (@taskeen_c ) and Jyoti Mandre (@hairbymandre) Tanya HMU: Priyanka Gupta (@priyanka.a.gupta) and Shriya Saxena (@kira.meki_ ) Art and Props: Sayali Chavan (@sayali_1693) On Diipa: Bangles from @radhikaagrawalstudio @Zohra_india @hertreasure.in, earrings from @swarovski, sunglasses from @luxottica On Parul: Earrings and ring from @swarovski , Shoes from @theorohlife On Tanya: Earrings from @radhikaagrawalstudio , rings from @Zohra_india

This is it. @indewild is officially live on Sephora US dot com!! 🥹🖤🤍 indē wild is now the first homegrown Indian beauty brand to launch at Sephora US and that feels bigger than us. If you’ve ever believed that heritage and modernity can coexist, that Ayurveda belongs in the global beauty conversation, and that representation in retail matters…today is for you 🫶🏽 From a bestselling hair oil in the country of hair oiling to serums infused with proven Ayurvedic ingredients, our bestsellers have finally found their place on truly global shelves 🌅 And this is only the beginning. Dotcom is our first step, with in-store starting March 13. We are finally here, at the beauty big leagues.  indē wild x @sephora US is here 🥰

A little bit of couture you can carry with you…what else would you expect from @falgunishanepeacockindia and @katrinakaif? The limited edition Kay Beauty x Falguni Shane Peacock collection is out now and my favourite part? You can see both of them in it. The details are so FSP, and the formula is so Kay… which is exactly why this works. Big congrats to you both, this might just be the collab of the season 🤍 #KayBeautyXFalguniShanePeacock #KoutureBeauty #KayBeauty #Kaybykatrina @kaybykatrina @falgunishanepeacockindia

A dream come true!!! From India to @sephora online & in stores!! 🇺🇸 Mark your calendars: 📲 March 3rd on Sephora.com 🛒 March 13th onwards in 178 select Sephora stores across the US 💛 Tap “Notify Me” now on Sephora.com so you don’t miss it ✨

As this new journey begins, I keep thinking about that little girl who would be so proud today, knowing that her own brand @indewild is launching with SEPHORA USA 🇺🇸… (I still can’t believe I’m even typing this @sephora !!! 🥹🥹😭😭🤯🤯 Truly, none of this would exist without this community that believed in us, supported us, and carried us every step of the way. Thank you for being part of this journey, the best is yet to come 💛💛💛💛💛

Chandra by @indewild 🌛 Manifested working with Jérôme (one of the best perfumers in the world) yeaaars ago (as you can see!) and the universe, along with our resident magician @austinadvisorygroup, conspired to make it happen. Forever grateful and so proud of this one 🫶🏽

BTS from my @elleindia cover shoot! 🎬 55/100 done 😉

Looking back at old team photos and realising how much life has happened in between them >>> We started as three people around a dining table, trying anything to make it work, and hoping the world would believe in what we were building. Today, the table is much bigger but I’m so lucky that that feeling hasn’t changed. Late nights before launches, voice notes that start with “guys, I have an idea” and end in magic, & celebrating every little win. We brought the vision board alive together: over 2 million units sold, 15+ awards from @vogueindia @elleindia @grazia and more, bestseller spots on @tirabeauty and @mynykaa, +677% revenue growth in @sephorauk and becoming the fastest-growing hair brand in the country…this is the dream team. Watching our little family grow over the years has been one of the proudest parts of the journey. Forever grateful for this wild, passionate, chaotic, incredibly loving bunch and everything we’re building together - the team gets bigger but so does the heart ❤️

#ELLEDigitalCoverStar: “Everything we do is a combination of respecting our culture and tradition, while also being modern women who can take on the world.” For Diipa Büller-Khosla (@diipakhosla), Indēwild is not a founder vanity project, its infrastructure shaped by thousands of women. Tap the link in bio for the full story. ________________________________________ On @diipakhosla: 4711H9 shoes by @newbalance. Initials handheld by @irth_houseoftitan. The tasseled papa shirt by @shwetambari_ny. Parachute shorts by @qua.clothing. Crystal gem studs and Maristella ring, both by @cariove.official. Pastel gems bracelet by @iblamebeads ________________________________________ Editorial Director: Ainee Nizami Ahmedi (@aineenizamiahmedi) Videographer: Anurag George Ekka (@anurag_ekka) Fashion Editor: Shaeroy Chinoy (@shaeroy) Stylist: Idris Nidham (@iidrrisss) Jr. Graphic Designer: Aditi Magesh (@aditimagesh) Makeup: Claire Gill (@clairegil_makeup ) Hair: Rakshanda Irani (@rakshandairanimakeupandhair) Words by: Manasvi Pote (@potemanasvi) Bookings Editor: Rishith Shetty (@rishithvshetty) Assisted By: Hardika Singh (@hardika.singhh )(styling), Tapasya Sawant (@tapassyeah) (bookings) Artist Reputation management: Sharan M (@shar.never.ran) ________________________________________ #ELLECovers #DiipaBullerKhosla

#ELLEDigitalCoverStar: When asked what she hopes for her daughter, Diipa Büller-Khosla doesn’t speak about legacy in the conventional sense. She speaks about access. “I would hope she builds something that helps millions of businesswomen in India,” she says, “whether it’s a grandmother trying to build a pickle company or a woman taking on the tech world.” Beyond beauty, beyond branding, this is a vision rooted in economic independence and collective growth. Read our full conversation now at the 🔗 in bio. ________________________________________ On @diipakhosla: Morgan top and shorts, both by @wear.ura. Cassiasticina by @christianlouboutin ________________________________________ Editorial Director: Ainee Nizami Ahmedi (@aineenizamiahmedi) Photographer: Tanya Agarwal (@tanya.agarwall_) Fashion Editor: Shaeroy Chinoy (@shaeroy) Stylist : Idris Nidham (@iidrrisss) Jr. Graphic Designer: Aditi Magesh (@aditimagesh) Makeup : Claire Gill (@clairegil_makeup ) Hair : Rakshanda Irani (@rakshandairanimakeupandhair) Words by: Manasvi Pote (@potemanasvi) Bookings Editor : Rishith Shetty (@rishithvshetty) Assisted By : Hardika Singh (@i_hardika)(styling), Tapasya Sawant (@tapassyeah) (bookings) Artist Reputation management: Sharan M (@shar.never.ran) ________________________________________ #ELLECovers #DiipaBullerKhosla

#ELLEDigitalCoverStar: The girl raised inside fairness logic travelled far enough to see its absurdity, and came back determined to build something more honest. “For me, it’s been very intense as I’ve grown into myself, but it’s never really gone away,” Diipa Büller-Khosla (@diipakhosla) says of navigating identity as a global desi woman. Her answer wasn’t erased. It was a creation. Read more at the 🔗 in bio. ________________________________________ On @diipakhosla: Lois leather shoulder bag by @irth_houseoftitan. Egon dress by @divyammehta. Flow ring, pebble ring, faun cuff and chunky chain hoops, all by @ misho_designs. Carpenter’s tornado boots by @theater.xyz ________________________________________ Editorial Director: Ainee Nizami Ahmedi (@aineenizamiahmedi) Photographer: Tanya Agarwal (@tanya.agarwall_) Fashion Editor: Shaeroy Chinoy (@shaeroy) Stylist: Idris Nidham (@iidrrisss) Jr. Graphic Designer: Aditi Magesh (@aditimagesh) Makeup: Claire Gill (@clairegil_makeup ) Hair: Rakshanda Irani (@rakshandairanimakeupandhair) Words by: Manasvi Pote (@potemanasvi) Bookings Editor: Rishith Shetty (@rishithvshetty) Assisted by: Hardika Singh (@i_hardika)(styling), Tapasya Sawant (@tapassyeah) (bookings) Artist Reputation management: Sharan M (@shar.never.ran) ________________________________________ #ELLECovers #DiipaBullerKhosla

#ELLEDigitalCoverStar: Diipa Büller-Khosla (@diipakhosla) has spent years learning which parts of herself refuse translation. Raised inside tradition, shaped by the world, she tells us how it shows up in ordinary places: family intimacy and ambition, belonging and breathlessness. “On the one hand, you feel very Indian, very desi — your grandmother, your mother, all the traditions that come with that,” she says. “But at the same time when you’ve either gone abroad to study or even just look at modern ways of life, there is this constant friction between respecting the culture you grew up with and being a global citizen.” Head to the 🔗 in bio to read the complete cover story. ________________________________________ On @diipakhosla: 740 shoes by @newbalance. Initials wide shoulder bag by @irth_houseoftitan. Caterpillar crop top and beaded mesh wrap skirt both by @norblacknorwhite. Helios ring by @meroh.me. Heartache earrings by @junebugjewel ________________________________________ Editorial Director: Ainee Nizami Ahmedi (@aineenizamiahmedi) Photographer: Tanya Agarwal (@tanya.agarwall_) Fashion Editor: Shaeroy Chinoy (@shaeroy) Stylist: Idris Nidham (@iidrrisss) Jr. Graphic Designer: Aditi Magesh (@aditimagesh) Makeup: Claire Gill (@clairegil_makeup ) Hair: Rakshanda Irani (@rakshandairanimakeupandhair) Words by: Manasvi Pote (@potemanasvi ) Bookings Editor: Rishith Shetty (@rishithvshetty) Assisted by: Hardika Singh (@hardika.singhh )(styling), Tapasya Sawant (@tapassyeah) (bookings) Artist Reputation management: Sharan M (@shar.never.ran) ________________________________________ #ELLECovers #DiipaBullerKhosla

A Mumbai evening launching @indewild’s first ever hair & body fragrance mists!! ❤️‍🔥🌅 Wearing @saakshakinni 🥰

When the evening turned into a green carpet 🪩@tanquerayitsshowtime My favourite performances, great energy and of course, Tanqueray Tonic Water 💚 #collab #TanquerayTonicWater #ItsShowtime

Fragrance has always been energy to me - but I discovered clean fragrance during my own hormonal journey, and it changed everything. I knew if I ever created scents for @indewild, they had to be different 🫶🏽 At the same time, I felt deeply about reimagining Indian notes. I wanted to refine them, modernise them, and translate them into a global scent language 🪷 That vision became SURYA & CHANDRA - our two new debut Hair & Body Fragrance Mists (and adaptations of our new brand identity) created with master perfumer Jérôme Epinette! ☀️ Surya is fresh, floral, creamy 🌙 Chandra is fruity, warm, rich Clean, non-hormone-disrupting. Powered by odour-neutralising ScentFix technology. Non-drying on hair and skin. 93% natural origin ingredients. 🧪 Designed not just to smell beautiful but to shift your mood and uplift your energy. Now live in India & globally soon! 🌏

We’ve always believed fragrance is energy. Introducing…SURYA & CHANDRA : two Hair & Body Fragrance Mists crafted for skin & hair and created with globally renowned French perfumer Jérôme Epinette 🧑🏻‍🔬🌅 ☀️ Surya is an energising mist, inspired by first light on warm skin. Juicy pear and peach open into orange flower and tuberose, settling into soft vanilla, skin musks, and subtle Indian sandalwood. Fresh, floral and creamy. 🌛 Chandra is a sensual mist, inspired by the moonlit energy. Pink berries and kumquat melt into peony, tiaré, and Indian tuberose, finishing with patchouli, sugar, and vanilla. Fruity, warm and rich. ✨ Clean, non-hormone-disrupting formula ✨ Odour-neutralizing ScentFix Biotech Technology ✨ Non-drying on hair and skin ✨ Mood-lifting aromatherapeutic blend ✨ 93% Natural-origin formula Now live in India. (Launching globally soon!)

A few days away to remind ourselves why we do this together 🤎🌴 Snippets from our annual offsite with the team and 2026 goals - both bigger than ever. Back to making things happen (and ready for the next launch!) 🥰 📍Araqila Resort by @saffronstays | Vengurla, Sindhudurg

Mumbai’s been home for years, so the favourites come naturally ❤️ Took Oleg & Dua around using @airbnb’s mumbai guidebook and we had the best morning! 🌥️

January, you really set the tone 🫶🏽 It’s been all guns blazing at @indewild as we gear up for our Sephora US launch this year. Everyone warns you about beauty’s big leagues and from behind the scenes, I can say it is as intense and daunting as they say…but lately, every sign has been pointing in the same direction. This feels right. Our first-ever BeautyMatter headline was about how we made Champi cool for Gen Z and Gen Y and I remember how much of a win that felt for us. This month’s piece, and all the love that followed, felt like confirmation that we’re on the right path 🌟 Less than a year ago, one of our investors sent me a Mintoiro report because we had just made the list. We were ranked low, but even being alongside those legacy, household-name brands felt massive for our little team. Mintoiro tracks data based on real-world brand momentum across 720+ global beauty brands and this month…we made TOP 10!! 🏆 So much more to come 😉

Thank you 2025, the best is yet to come 🤍

This year was the year I was finally able to do what’s been on my list forever: slow down and focus! I showed up more, stayed present, and allowed myself to build with intention. There were beautiful moments of connection, growth, and creativity that once felt far away, now very real. I navigated challenges alongside an incredible team, pushed past limits, and brought ideas to life that once lived only in my dreams ✨ And in between all of that, I held onto what mattered most: time with my family, watching Dua grow, and learning that progress doesn’t always have to be loud. Deeply grateful for this year ❤️‍🩹

Your 10 most liked images of 2025 🤍 Which moment was your favorite?😜

Some things can’t be rushed, or replicated. Natural diamonds are formed over billions of years of pressure, and I respect that kind of becoming. This Natural Diamond Intention Pendant is my new ritual, a piece of energy I chose for myself. Love from the universe, to me. 💎 Get yours at @forevermarkbydebeers #NaturalDiamonds #IntentionPendants #LoveFromUniverse #realdiamond

Merry Christmas from the family ❤️ Nothing like being back in our city for the holidays. Thank you @airbnb for hosting us in Amsterdam 🎄 #AirbnbPartner

The Annual Büller-Khosla Christmas dinner 🎁 One of my favourite traditions of the year with all my favourite people. Thank you @airbnb for hosting us, this was the perfect setting for a night like this ❤️ #AirbnbPartner

I’ve never been one to play it safe. Just smart. When it comes to jewellery, I value timelessness over trends. I choose pieces that match my energy: confident, strong, and unique. Because when it’s right, jewellery doesn’t just complement you, it echoes who you already are. #TanishqDiamonds #RadianceInRhythm #NaturalDiamonds

Look, I don’t roll perfect round rotis. I outsource, I delegate, and I leave it to the pros @rotimatic because efficiency is my love language and what I’m serving is always garam. Rotimatic is a fully automatic roti-making robot. Just add flour, water, and oil, press a button, and get hot, soft rotis in minutes. No mess, no guesswork. Make life a little easier. Use DiipaNext for USD 75 off or DiipaNext5000 for ₹5000 off yours. Help is hot. Know your strengths. 🔥 #RotimaticNext #Ad

A conversation that needed to happen and one we have always championed. This reel sparked a global discourse because it showed what’s always existed beyond stereotypes. And 50M+ views later, one thing is clear: Indian women don’t need permission to take up space 🔥 We have never been one-dimensional - we’re bold, complex, modern, and self-defined. This is the India we’ve always known and we’re just getting started 🤎

The internet has spent an entire week debating South Asian beauty, confidence, and “Indian baddies.” And since this entire conversation began with our viral @indewild reel, I want to talk about what this moment really means 🤎 We took this group of incredible Indian women to the @tyla concert and created the original video. We put this energy, look, and confidence on camera – and the internet did what it does best. Across platforms and reposts, it’s now well over 100M views. But more importantly, it has sparked a global discourse about Indian beauty 🪷 My indē wild baddies @subikshashivakumar @shubhra.vaity @illuminatedmilk @asfasinha @vriddhipatwa @unnatipatwa @mannat_sandhu @aksharashivakumar showed the world something that should never have felt “new” in the first place: Indian women who are modern, magnetic, fresh, glamorous, self-defined. Women who take up space and know exactly who they are. I couldn’t be more proud 🥰 We’ve always believed that Indian women hold a kind of presence the world hasn’t been paying attention to… but absolutely should have been. For so long, we were boxed into one narrow narrative: demure, traditional, predictable. But that has never been the real India we know. @indewild has always existed to shift this exact narrative, to show the world what Indian women have always known about ourselves. And after this week, with our video, that truth is simply undeniable ✨ I’m proud that indē wild is leading this shift, boldly and unapologetically, and always with our community at the center of it. This isn’t a trend. It’s a turning point. And indē wild will keep telling the stories the world hasn’t been listening to… until they have no option but to. We’re just getting started 😉

Snippets from a night out with @metaindia and the incredible women shaping India’s future in fashion beauty and entrepreneurship 💗🌟 Fit by @misho_designs Location @gigibombay

Hosted an intimate ‘In Her Circle’ evening with @metaindia bringing together women I deeply admire, from editors shaping what’s next in India to designers and stylists who’ve dressed the country’s biggest stars 💗 Being in a room full of women who openly share, support, and show up for one another is powerful. These conversations matter - the honest ones about ambition, growth, and navigating it all without doing it alone ✨ Grateful, inspired, and always learning 🙏🏼 Wore a very special piece by @misho_designs. Fun fact - @therealsuhaniparekh and I started our journeys around the same time, both eventually growing into our own as female founders so wearing her work in this room felt especially meaningful 🥰 Thank you @gigibombay for hosting us 🙏🏽

Always on the move with @messika - where diamonds come alive with every step you take 🤍 @messika @valeriemessika @officiallyethos #Messika #DiamondsInMotion

Family portrait 2025 with @zara Discover the latest collection in stores in India & online at www.zara.com #Zara #ZaraWoman #AD

Luxury gifts. Wrapped in love. 💝 Indulge in a collab where care meets elegance. 🍓 Tint & Treat is a match made in beauty heaven - strawberry-soft hands paired with the perfect Wedding Rose DLT Spout for effortless radiance. ✨ The Shea Edit delivers soft, supple, naturally nourishing skin, combining The Body Shop’s iconic shea care with indē wild’s OG essentials. 🌺 Floral Glam lets you mist, glow, and go, merging floral freshness with glazed radiance for an everyday touch of indulgence. 🌹 The Wedding Rose celebrates bloom-worthy beauty with British Rose care and a rose-tinted Wedding Rose pout, a timeless duo wrapped in love and luxury. Now available across all The Body Shop stores pan-India.

The Body Shop meets indē wild. Introducing a dream wedding collaboration to bring you the best of both worlds. 4 premium giftboxes made for gifting, treating yourself, or just adding a little cheer ✨ Each box is packed with self-care for skin and body: 🍓 Tint & Treat 🤍 The Shea Edit 🪷 Floral Glam 🌹 Wedding Rose Because gifting should feel personal, thoughtful, and a little bit indulgent 💌Available to shop across all Body Shop stores pan-India. Shop via #linkinbio or shop in-store or call +9-7042004412 for same-day home delivery. Download the app now. #TheBodyShopXIndeWild #WrappedInLove #PremiumWeddingGifts

Brought some Bollywood drama with @thecroffleguys & @indewild 🪭 The WILD FRIDAY SALE live on indē wild… Shop now for up to 35% OFF 🎉

Stepped into my first reality show with @fashion_entrepreneur_fund - India’s first fashion entrepreneur reality show! ⚡️ Forever a fan of platforms that champion young founders and big, wild ideas ❤️ @sanjaynigam_official @akshaykumar @karanjohar @apoorva1972 @manishmalhotra05 @malaikaaroraofficial @dhruvdsharma #Pitchkarorichbano #LetsFEFitUp

From me to you - meet the @indewild Champi Slick Stick ✨ Ending the year with a launch that is so close to my heart. We took the ritual I grew up with - champi and turned it into something you can carry through your real, everyday life. A first-of-its-kind, triple-action innovation that smooths, styles and repairs (!!) all in one swipe 💛 Doing the campaign with @hoskelsa is especially special…two women from different worlds, coming together to take Champi global. Her Scandinavian clean girl aesthetic meets my South Asian clean girl roots. It’s sporty, it’s dynamic, it’s all about movement - and that’s exactly what this Slick Stick is built for ⚡️ A product that moves with you, supports you, and feels like the natural next step for indē wild. Available globally ⚱️

Introducing Elsa Hosk and Diipa Büller-Khosla for indē wild - starring in our latest innovation: the Champi Slick Stick ⚡️ A first-of-its-kind, triple-action formula where frizz control meets styling meets strand repair - instantly smoothing flyaways, baby hairs, and frizz for a sleek, polished finish 🏋🏼‍♀️ What’s good: ✨ 72-hour frizz control, even in 80% humidity 💪🏼 24-hour flexible hold that moves with you 🧬 Strengthens with Keratin & Peptides and nourishes with Champi Oil Concentrate™️ 💆🏼‍♀️ No buildup, no crunch - just glossy, brushable control ☀️ Powered by Ayurveda. Elevated by biotech. The Champi slick-back, redefined and now yours to shop globally. 🌍 📸 @sashajairam

& the next destination is... @rimowa’s new store at DLF Emporio ✈️ These iconic suitcases come with a lifetime guarantee so all you have to think about is how to travel from A to B. I’m already dreaming of my next getaway with this beauty by my side 💙 @officiallyethos #rimowa #ethoslifestyle

Out in the wild 🖤🤍 Wearing @ekayabanaras Jewelry by @valliyan

It’s a @thedirtymagazine x @theleagueindia Halloween 🎃🕸️ Can you tell what I went as? 😉 Wearing @bodements_ Jewelry by @outhousejewellery Shoes by @crimzonworld

Women of the year!! @bazaarindia ❤️‍🔥 Feeling so honored - a win close to my heart, in a room full of legends. Grateful for the love and recognition. Thank you @rasnabhasin and team Bazaar 🏆 Draped in @ekayabanaras and jewels by @valliyan ✨

Happy Diwali from my family & team to yours 🪔

DIRTY CUT 2025 - DIIPA BÜLLER-KHOSLA 10/17 Diipa Büller-Khosla (@diipakhosla) serves hard in front of the camera—and even harder behind the scenes. Her beauty brand indē wild bagged $5 million from Unilever Ventures, while she casually repositions Indian skincare on the global shelf. She’s building the empire and the aesthetic, no compromises. Dirty Cut 2025 backs the founder who does boardrooms in bronzer—and means business. In collaboration with @nothingindia Editor-in-chief & Creative Director: Kshitij Kankaria @kshitijkankaria Photographer: Dan Beleiu @danbeleiu Stylist: Ruhani Singh @ruhani_s Set Designer: Risha Shetty @faffelina Makeup Artist: Sandhya Shekar @sandhyashekar Hair Artist: Daksh Nidhi @dakshhnidhi Managing Editor: Anurag Sharma @anuragsharma91 Digital Editor : Shriya Zamindar @shriyazamindar Art Director: Tia Chinai @tiachinai Graphic Designer: Rishika Sikder @rishikasikder Editorial Coordinator: Tarush Jain @tarushhjain Photo Assistant: Cindy Leaf @cindyleaf Lighting Assistant: Mihir Singh @mihirsingh_lighting Styling Assistant : Garvika Khanna @garvika.khanna Makeup Artist Assistant: Vaishnavi Diwanne @vaishnevidiwanne, Zainab Ashraf @zainab_ashraf_ Hair Artist Team: Aarthi Sanmukhi @aarthishanmukhi, Shriya Saxena @kira.meki_ Set Decorator: Jahnavi Gaba @jahnavigaba Set Dresser: Napoleon Thiagarajan Production: Imran Khatri @ikp.insta, Radhika Chemburkar @radhikachemburkar On Diipa: Dresses, Shloka Bhatia @shlokabhatia), Earrings, Estaa @estaagems, for Natural Diamond Council @onlynaturaldiamonds_in; Shoes, Two Ate @two.ate Eye Makeup: Mokae Beauty @mokaebeauty

“In the rest of the world, so many different forms of celebrity do exist. Let's just say things are changing. We are the pioneers of the new era and making way for a different kind of celebrity or role models here. And I think we're here to stay,” says #Vogue India’s #October digital cover star Diipa Büller-Khosla (@diipakhosla). Read the full interview at the link in bio. Photographer: Bikramjit Bose (@thebadlydrawnboy) Head of Editorial Content: Megha Kapoor (@meghakapoor) Stylist: Rupangi Grover (@rupangigrover) Video: Kris Black (@krisblackk) Art Direction: Aishwaryashree (@aishwaryashree) Words by: Shriya Zamindar (@shriyazamindar) Hair & Makeup Artist: Mitesh Rajani (@miteshrajani) Bookings Editor: Savio Gerhart (@gerhartsavio) Entertainment director: Megha Mehta (@magzmehta) Blazer @rajeshpratapsinghworks. Shirt @massimodutti. Trousers @burberry. Necklace, rings; all @cartier

It comes full circle with @vogueindia. 🤎 The first Vogue cover was back in 2021 when @indewild was born (along with my Dua) and we launched in US, UK & Canada. Then for our India launch @vogueindia was again first to break the news with their exclusive story. 🇮🇳🙏🏽 Thank you to the Vogue team for your endless support to the creative Indian & Global Desi community. Special s/o to @meghakapoor @mjadhwani & @kamathakanksha for the love & @ridburman for the photography 🤎🥰

The day I dreamt of long before it was even faintly realistic. When it was still an improbable proposition. Me? On a Vogue cover? With my daughter? Naaa, that’s ludicrous. And now, here it is. Or actually here they are. The birth of our daughter, the birth of @indewild, the Vogue cover. Together we stand - 7 weeks after giving birth - showcasing the raw and unedited version of ourselves. Purely mother and daughter, eager to take on the challenges of the world, one baby step at a time. After two years of blood, sweat, and tears, the power of being different, has come to life. No longer will young women be trapped by societal expectations to cover their insecurities, or feel the need to falsify their persona. Introducing @indewild - a brand like no other. A movement unique to its surroundings. An independent and wild expression of freedom on the day that our “difference becomes our superpower”. Dedicated to the young girl out there. Consumed by her innocence, mind engrossed with her aspirations to change the world. She is hopeful. Who is she? Simple. She is a woman. She is a mother. She is you and I. ❤️ —— Huge thanks to the @vogueindia team for making this the mosttt memorable cover shoot of my life. 🙏🏽😩 Photographed by Rid Burman (@ridburman) Styled by Naheed Driver (@naheedee) Words by Aditi Bhimjyani (@aditishahbhimjyani) Photo Assistant: Laura Gavrilenko (@laura_gavry) Photographer's agency: @kaptive_agency Styling Assistant: Luca Bouday (@boudayluca) Hair Stylist: Alexandra Adams (@aspiringalexandra) Makeup Artist: Maelys Jallali (@mjs_drawing) Creative Producer: Alexandra Carney (@alexandracarney) Production Assistant: Ornella Farines (@ornellafarines) Visuals Editor: Jay Modi (@jaymodi2)